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Our Brand Story | DUK

Welcome to DUK – the go-to destination for furniture and home decor that’s as unique as you! Founded in 2023 with a mission to help customers express their individuality without breaking the bank, we’re shaking up the furniture game like never before.

Under the visionary leadership of our Chief Creative Officer, Victoria Loi, our team of designers has been hard at work crafting and curating one-of-a-kind pieces that will transform your space into a true reflection of your personality. Drawing inspiration from different cultures, art, and nature – local and abroad – we’ve experimented with different materials and techniques to create furniture and decor that’s both stylish and comfortable for the modern-day homeowner.

And the best part? We’re not your run-of-the-mill furniture store. Having worked on over 5,000 homes with The Makeover Guys, we pride ourselves on being a truly distinctive brand that offers unique designs at prices you’ll love. Whether you’re looking for a bold accent piece or a cosy couch to curl up on, we’ve got you covered.

We’re constantly pushing the boundaries of what’s possible in the furniture world, and we can’t wait to show you what we’ve got in store. So why wait? Come explore our collection and find the perfect piece to duduk di rumah with DUK.

“We see furniture as an extension of individuality. We believe that a home should be a reflection of the person who inhabits it, and that furniture should be an expression of that individuality. “

Victoria LoiChief Creative Officer

“Our experience in home makeovers has given us invaluable insight into the needs and trends of our customers, enabling us to curate a collection that speaks to individuality and style.”

Jessica WongCreative Director

“Our process of creation and curation is a labor of love. We believe that each piece of furniture has its own story to tell, and we take the time to curate a collection that tells a cohesive story.”

Ryan EeeCreative Director
Our story began in 2015 with a simple belief – great designs should, and can, be available to everyone. Over time, our reputation grew as customers began to appreciate our commitment to designs and uniqueness. As we grew, we remained true to our core beliefs and continuously provide property solutions to our customers. As a subsidiary of “The Makeover Guys,” DUK leverages its expertise in home makeovers for rental investment and own stay purposes, enabling us to offer furniture to a wider audience.